It is not just billboards or television, English is in pamphlets and mall announcements. It is in Facebook, it is in Google. It is in WordPress. English is everywhere in Pakistan. And there is nothing inherently wrong with it. Except that sometimes, we forget those humans who cannot access this language - a great majority of humans. They cannot access a whole world (the internet, ideas, literature, or movies). So culturally and socially, they develop at a tangent than those who can read English.